On August 13th, 2024, we celebrated Tunisian women and witnessed the birth of a new female network, The Women Sustainable Alliance, presided over by Mrs Donia Hamouda, CEO and founder of Tourismag.com.
The network aims to recognize women with remarkable skills leading the tourism and hospitality sector sustainably and passionately to shape the future of Tunisia.
The International Women Entrepreneur Council (CIFE) introduced the Women Sustainable Alliance at Dar El Molk, the guest house located a few miles from the capital, in the middle of the townie Mornag. It is known for its agricultural plain, mainly covered with vineyards and olive trees.
The CIFE president, Mrs Rachida Jabnoun, opened the ceremony with powerful words to glorify the Tunisian Woman for her achievements and leadership. Their excellencies, the ambassador of Türkiye in Tunis, the ambassador of Senegal in Tunis, the ambassador of Switzerland in Tunis and the ambassador of Argentina in Tunis, followed her talk by expressing their contentment for being present.
Keynote speakers from various fields addressed their concerns about the Tunisian tourism model, its impact on the environment and the role of women in this sector. Mrs Houda Nefzaoui from USAID Visit Tunisia Activity explained through statistics the competitiveness of Tunisian tourism compared with internationally famous destinations. She added that this Alliance can raise awareness about sustainability as tourism is bound to land and considered a means of socio-economic development, especially in developing countries such as Tunisia.
From our AmChamers [Members], Mrs Meriem Driss was present as a pioneer of the hospitality industry in Tunisia. We want to cheer her up about her contribution to promoting tourism in Tunisia, and we are delighted to have her among our family members at AmCham Tunisia.
Considering CIFE as a close association, AmCham Tunisia was thrilled to advertise this event for an effective partnership, as it is crucial to encourage and support women in these roles to promote gender diversity and strengthen the whole sector.

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To honour the 62 gold medals given to Tunisian companies at the United States International Olive Oil Competition (USIOOC), Miami 2024,
His Excellency M. Joe Hood, U.S. Ambassador to Tunisia, hosted winners on July 17th, 2024, to pay them tribute.
In his speech, His Excellency heartily welcomed everyone. He sparked his curiosity in how he learned in many ways about Tunisian Olive Oil, such as gastronomy, harvesting and its benefits for health. In addition, he enlightened the U.S. Embassy in Tunis’s encouragement by enhancing the Olive Oil sector in Tunisia and working on new opportunities for Tunisian SMEs. On top of that, he proudly expressed the presence of numerous Olive Oil products “Made in Tunisia” on the shelves of various supermarkets in the United States, not to mention, “It should be well known for its quality in all corners of the world”. He summarized his speech with a pleasant sentence, “As an Organic Olive Oil leader and a second supplier of bottled Olive Oil products in the United States, I can’t help but wait to see Tunisia in the first rank in this sector at all levels, and we, the United States of America, are committed to promoting you.”
Following His Excellency’s speech, M. Raouf Chouket, Co-Founder and CEO of the Swedish Startup Global International Olive Oil Competitions (GIOOC AB) and President of the leading international extra virgin Olive Oil competition, gave a talk about the challenges that Tunisian Olive Oil companies are facing to export their products to the U.S. Market and looking for more facilitations from the U.S. Government.
Mrs. Rym Ayari, Vice President at AmCham Tunisia, marked the event as a further collaboration with Tunisian Olive Oil companies.

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Embrace change, jump on the opportunity, explore a leadership style and connect with like-minded people for long-lasting relationships. With this spirit, Avila University embarked on its first Summer Innovation Camp in Tunis at La Cité des Sciences. This exclusivity partnered with PMO_University of Carthage, Tunis Science City, Global Entrepreneurship Network, Ministry of Education in Tunis, National US-Arab Chamber of Commerce, AmCham Tunisia and Amideast Tunisia. The Summer Innovation Camp in Tunis was inaugurated by His Excellency Minister of Higher Education and Scientific Research M. Moncef Boukthir, His Excellency the U.S. Ambassador in Tunis M. Joey R. Hood, The President of Avila University M. Jim Burkee and the Dean of the University of Carthage Mrs Nadia Mzoughi. It started on June 24th, 2024 and ended on June 28th, 2024. Experts from various sectors were present to provide students with consistent workshops. Among, M. Tom Sullivan heads small business policy at the U.S. Chamber of Commerce. During the Political & Legal Influence of SMEs in the United States and Abroad course, he intended to provide models used regionally and nationally in the United States, such as international approaches and dove into challenges confronting SME stakeholders SMEs’ political and economic influence and how that value translates into a legal framework advantageous to the SME community. By the end of the fifth-day program, June 29th, 2024, Avila University planned a pitch competition for each course. M. Noomane Fehri, a former Minister of Communication Technologies and Digital Economy of Tunisia, CEO at OurDigitalFuture.org and a board member of AmCham Tunisia, was one of the Jury members in one of the appealing courses, AI Ethics and Governance. In the competition-themed AI in Healthcare, students performed by creating technologies to improve health professionals’ capabilities while enhancing the patient experience. What creativity we witnessed in the eyes of these tennprenneurs! To honour the Summer Innovation Camp Delegation, AmCham Tunisia praised this occasion with a Momentous Cocktail over the scenic view of the Mediterranean Sea at Villa Didon Carthage. This event helped our AmChamers [Members] and friends build connections and meet the delegation to learn more about American education opportunities.

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Another one was added to the bucket. Welcome AmCham Junior Chapter IHEC Carthage.
On June 14th, 2024, AmCham Tunisia and the IHEC Carthage signed a memorandum of understanding (MoU) in the presence of AmCham Tunisia President M. Naceur Hidoussi and Director of the IHEC Carthage M. Hassen Mzali at IHEC Carthage premises.
The MoU aims to establish an AmCham Tunisia Junior Chapter for students in the IHEC Carthage. Both organizations agreed to undertake joint implementation of cooperation programs focusing on the capacity to build and contribute to the success of the AmCham Tunisia Junior Chapter in the IHEC Carthage. Moreover, this agreement will encourage IHEC Carthage students to generate business ideas that drive profitability, growth, and sustainability for better career perspectives.
The AmCham Tunisia Junior Chapter in the IHEC Carthage is an unparalleled opportunity to wring out the Tunisian’s youth potential. On the other hand, AmCham Tunisia has a mission to cultivate future leaders and harness the power of networks and relationships for a better future for the Tunisian youth community.

May 7-8, 2024 – at the Movenpick Gammarth Hotel in Tunis, the U.S. Department of State, in partnership with
the American Chamber of Commerce Tunisia, research center Sandia National Laboratories, and non-profit
C4ADS hosted 17 representatives of Tunisian transport companies and law firms for a workshop aimed at building
sanctions risk management capacity.
The workshop included a diversified agenda, case studies, and tabletop discussions. Topics included an overview
of UN, EU, and US sanctions; risks of transacting with sanctioned entities; and monitoring for illicit practices in the
maritime and aviation industries. Instructors coached attendees on how to use dozens of online tools to help
perform due diligence checks and identify fraudulent documentation. Speakers also discussed international
requirements for company and vessel registration.
Participants were actively engaged throughout the workshop, saying their knowledge of sanctions had improved
tremendously. With Tunisia’s vast trade potential and based on the event’s success, AmCham will provide notice
of any follow-on workshops.
As American financial historian Peter L. Bernstein said, “Risk management means protecting oneself from the
adverse and unexpected decisions others may make, and in the process, making better decisions than they do.”

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