Managing a consulting firm specializing in partnership design and assistance, market development, and international marketing strategies for international and Tunisian companies. Introduced US franchises into Tunisia including: KFC, Chili’s, Papa John’s, Carl’s Junior, Johnny Rockets, California Pizza Kitchen, Sketchers, Nine West, and Nike. Working extensively with the Tunisian brands to develop a local and international presence.

More than 22 years of experience helping firms of all sizes expand by identifying and entering export markets in the US, Europe, Africa, and the Middle East; establishing market linkages between Tunisian firms; and introducing innovations and efficiencies to Tunisia such as successful franchise business models

Senior technical advisory and project management in projects funded by World Bank, USAID, ERBD. Projects focused on fiscal reforms, private sector development, and entrepreneurial ecosystem

A skilled and diplomatic communicator able to liaise effectively with public and private sector stakeholders through extensive involvement in business associations and existing relationships with staff in the Ministries of Industry, Finance and Commerce and the prime minister’s office

Native Arabic, fluent English, French, Spanish, and Italian

Traveled in over 32 countries & resided in Senegal, Switzerland, Canada, USA, Tunisia


M.B.A., international business, Zicklin School of Business, New York, United States, 1997.

B.B.A., marketing, Université Laval, Québec, Canada, 1995.

Diplôme de Technicien Supérieur de Gestion, Institut Supérieur de Gestion, Tunisia, 1993.

Affiliations with numerous business associations, including:

AmCham Tunisia – Vice President (various board tenure from 1999-present)

Tunisian American Friendship Association – President (2013-2015)

Tunisian Franchise Association – Board Member (2015-present)

US-Middle East Partnership Initiative Tunisian Alumni Association – Board Member (2015-present)

Center of Young Entrepreneurs (IACE) – Board Member (2002-2004)