Franchise development: Managed a consulting firm specializing in partnership design and
assistance, market development, and international marketing strategies for international and
Tunisian companies. Introduced US franchises into Tunisia including: KFC, Chili’s, Papa
John’s, Carl’s Junior, Johnny Rockets, California Pizza Kitchen, Sketchers, Nine West, Nike,
Crestcom, etc.
 Public advocacy: worked extensively with the Tunisian Ministry of Industry and Ministry of
Commerce on assistance to Tunisian firms exporting to the US.
 Trade linkage/ Export assistance: More than 19 years of experience helping firms of all
sizes expand by identifying and entering export markets in the US, Europe, Africa, and the
Middle East; establishing market linkages between Tunisian firms; and introducing
innovations and efficiencies to Tunisia such as successful franchise business models
 Communications advisor: A skilled and diplomatic communicator able to liaise effectively
with public and private sector stakeholders through extensive involvement in business
 Native Arabic, fluent English, French, Spanish, and Italian
 Traveled in over 32 countries & resided in Senegal, Switzerland, Canada, USA, Tunisia
 Tunisian citizen
M.B.A., international business, Baruch College, New York, United States, 1997.
B.B.A., marketing, Université Laval, Québec, Canada, 1995.
Affiliations with numerous business associations, including:
 Tunisian Franchise Association – Board Member (2015-present)
 US-Middle East Partnership Initiative Tunisian Alumni Association – Board Member
 National Chamber of Women Business Leaders ( CNFCE)
 AmCham Tunisia – Executive Board Member (1999-2013)
 Center of Young Entrepreneurs (IACE) – Board Member (2002-2004)